Google Analytics: The Secret Weapon For Any Website

This post will teach you about some of the most significant aspects of Google Analytics and how to utilise them to boost your traffic, conversions, and more!

There is one highly crucial factor that can make or break the success of any website, yet many webmasters underutilize it – or worse, do not use it at all.

That is analytics in action. Google Analytics, in particular.

What makes Google Analytics so great?

Not only is it a terrific tool to track how much traffic your site receives and where it comes from, but if used correctly, you can also extract a variety of other information such as your bounce rate, most popular pages or articles, and even your conversion rates!

The problem is that it can be perplexing. There are other features that appear to be hopelessly concealed among a plethora of options, and the majority of people are unaware that they exist, let alone how to use them.

So, shall we get started?

Installing Analytics

• The first step is to create a Google Analytics account if you don’t already have one.
  
• You can use an existing Google account. Just sign in and press “Sign up” and you’re ready to start using Google Analytics.
  
• The next step is to add a site to Analytics. You can do so by following the steps outlined in this excellent guide created by Google itself.

Analytics with WordPress

In WordPress you can use small plugin to make it easier to install analytics on your pages.

This is especially useful if your theme does not already have a spot for you to insert your Analytics code.

If your theme does not, you should look at the Analytics by Yoast.

This plugin will link to your Analytics account and allow you to select which site you wish to track before adding your Analytics code to all of your posts and pages.

Take a look at the plugin here

Five Report Suites

Within Google Analytics, there are five report suites that each provide a different type of information.

• Real Time
• Audience
• Acquisition
• Behaviour
• Conversions

Some websites might not make use of all of these reports. If you’re not selling anything, for example, you might not need to use the conversions suite.

However, it is still good for measuring conversions to your email list and other similar purposes.

Real Time

Real-time reports show you what is going on with your site right now. You may see what is occurring on your website right now by checking the report.

This will provide you with real-time data on how much traffic you’re receiving and which sites people are currently visiting.

Audience

The audience reports provide information about the people who visit your website.

They provide demographic information such as age and gender, as well as interests, location, device and browser type, and so on.

Acquisition

Acquisition reports show you where your visitors are coming from. It provides information such as keywords used to discover you and websites from which they originated.

This will assist you in determining which keywords and marketing channels are the most effective for you.

Behaviour

The behaviour reports provide information such as which sites individuals are visiting, where they are going, how quickly your pages load, and so on.

This will inform you which articles are the most popular and what you can do to increase people’s enjoyment of your material.

Conversions

Conversion reports will show you how effective your site is at generating purchases, email signups, and persuading people to take whatever action you want them to do.

These are the five main sorts of reports and the information available from each. In order to fully utilise the potential of Google Analytics, you should use each of these different sorts of reports.

These analytics can teach you a lot about increasing your traffic and conversions.

Conclusion

Analytics is a difficult tool, but that is what makes it so useful. Yes, it takes some getting used to.

It’s not one of those straightforward, at-a-glance systems that put everything at the typical user’s fingertips.

However, if you give enough time to it, Analytics can significantly increase your traffic, conversions, and money.

Believe me, you’ll be glad you did!

Resources

The following are quick links to the resources referenced in the guide:

Google Analytics:
http://analytics.google.com
Analytics Setup Help:
https://support.google.com/analytics/answer/1008080?hl=en
Analytics Goals Help:
https://support.google.com/analytics/answer/1032415?hl=en