Choose best headline and sub-headline that Increase the Conversion Rate of Your Sales Copy by Making Minimal Changes That Have Maximum Impact!

Your HeadLine font should be bigger than the type used in your sales letter.

The goal of your headline is to entice your prospect to read on and qualify him or her. As a result, it’s critical that your headline stand out from the rest of your normal typeface.

The headline font is often one or two times bigger than the ordinary font.

Your headline should be simple and clear, with no more than five words.

The most effective headlines are those that answer a question or pose one. They must be interesting enough to make your prospect want to read the ad and see if he or she qualifies.

They must be interesting enough to make your prospect want to read the ad and see if he or she qualifies. The body copy of your ad is the most important part. It should be written in a style that’s easy to read. Try not to use more than two different fonts, sizes or colours.

The goal of your body copy is to get your prospect interested and qualified. The most effective headlines are those that answer a question or pose one.

They must be interesting enough to make your prospect want to read the ad and see if he or she qualifies. The goal of your headline is to entice your prospect to read on and qualify him or her. As a result, it’s critical that your headline stand out from the rest of your normal typeface.

Make your headline crimson or highlight.

The colour “Red” is commonly associated with urgency or importance.

Alternatively, you may use “Black” or text with “yellow highlight in the backdrop“. If “Red” won’t suit your theme.

The colour “Black” is commonly associated with authority or power. This can be utilised if you are selling something that needs to appear high quality or expensive.

However, it is recommended that you select “Red” as the colour of your headline, as this colour may be utilised with practically any theme colour.

The colour “Blue” is commonly associated with security or trust.

It is also a calming colour, so this may be used to your advantage if you’re selling something.

In your headline, include a character.

It makes your sales writing more entertaining to read and, in many circumstances, allows you to relate to your prospects.

This headline is best suited for those who are young or young at heart and want to learn how to generate money online.

This headline is most suited to persons who are impoverished or bankrupt and want to learn how to better their financial situation, regardless of their age.

Depending on the nature of your product or service, the more you can link it to the majority of your prospects, the more likely you are to hook your readers into reading your sales letter and, eventually, purchasing from you.

It helps you to create an emotional bond with your readers. When you can relate to them on a personal level, it makes them feel like they’re not just another number or faceless customer.

You can also use humour to create a sense of “commonality” between you and your readers.

This is a powerful psychological tool because it makes you seem like an ordinary person who has experienced much of the same things that they have.

If you’re selling cars, for example, and you make a joke about how difficult it is to find good parking spaces in big cities, people will immediately relate with this experience.

In the headline, include a benefit or a summary of your offer.

And the advantage should frequently relate to your prospect rather than YOU or someone else.

Even if you use another character in the headline, make certain that it is ultimately about your prospect and why or how it may benefit him or her.

The most effective headlines are those that provide a solution to a problem.

How to Save Money on Your Car Repair!!

It relates directly to the prospect and could save them money. In the example above, it’s about how you can work smarter and get real results faster. That’s why we are reading this article, right? We want to learn how to do things better.

The headline should be a promise of some kind. It should give your prospect a reason to continue reading. It may be that you are offering a specific benefit or solution—something that will help them at that moment in time (i.e., in their busy lives).

The best headlines are written in the first person, because they are more likely to appeal to your prospect.

They also lead you into writing a sales letter that is personal and friendly. You may not be able to use the first-person approach in every headline. But when it’s appropriate, it can help you make your message more effective by tapping into human psychology.

Your sub-headline acts as a hook to entice readers to read more.

The subheading goes on to provide additional incentives for your reader to continue reading that are not included in the headline.

The font size of the sub headline is typically one size lower than that of the headline (by one).

The sub-headline is the same colour as the headline.

Simply put, you want your prospects to feel as though they owe it to themselves to read every word of your message.

As you can see, there are many different subheadings and ways to write them. The key is to make sure they are relevant to your reader.

If they don’t catch their attention, then it’s likely they’ll move on. The sub headline is a critical part of your letter. It should be short, easy to read, and most importantly—interesting.

A great sub headline will make a reader say “Oh wow!” or “Hmm…”, and then continue reading.

The goal is to get your reader to feel that they must read your letter, and this requires a combination of all the elements mentioned above.

You want to make your prospects feel that they owe it to themselves to read every line of your letter. While you want your reader to know that they will be rewarded for reading the whole letter, you do not want them to feel overwhelmed by it. Make sure that each paragraph is short and sweet, with a focus on one main point.

Don’t use extra words in the headline.

As a general guideline, your headline should be between 20 and 25 words long, with 4-6 lines.

If your title is too long to read, the prospect will become bored and quit your sales page without understanding the entire value of your offer.

A good headline should be able to tell the prospect what your offer is about, and why they should care about it.

In addition, your headline should have an element of curiosity that would make the prospect intrigued enough to click on your ad.

The best way to write a headline is by starting with a question.

For example, if you are promoting an ebook on how to lose weight fast, then your headline should like

“How I Lost 25 Pounds in 3 Weeks Without Dieting or Exercise”.

This type of headline will make the prospect curious enough to click on your ad and learn more about it.

A good headline should have a strong call to action, so that it can compel the prospect to act on your offer.

For example, if you are selling an e-book, then your CTA should be like “Buy Now” or “Download Now”.

If you are offering a free consultation service then your CTA should be:

“Get Your Free Consultation Now!”

A good headline should be able to tell the prospect what your offer, and why they should care about it.

your headline should have an element of curiosity that would make the prospect intrigued enough to click on your ad.

Reference

Advertising Headlines That Make You Rich

Read our other blog related to Google Analytics to make your sales increase.